A complex topic such as campaign finance receives decidedly little coverage from the media.  While the electoral campaigns influenced by and the advertisements produced by Super PACs receive much coverage, the convoluted workings of the Super PAC are covered by few.  Major network and cable news channels provide cursory coverage of the outside groups funding the presidential campaign, and none of those influencing the congressional races.  The in-depth coverage falls to the traditional source,​ major newspapers with large investigative bureaus and opinion columns, or magazines with feature articles.  The New York Times reports on major donors to Super PACs and secret 501(c)(4) spending.  The New Yorker has published many articles detailing the influence of wealthy individuals and independent groups in the American electoral system. 

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One individual warrants special recognition for his work to draw public attention to campaign finance: Stephen Colbert.  A comedic pundit, Colbert has turned his jokes to money in politics and has made a very real impact.  His actual Super PAC, Americans for a Better Tomorrow, Tomorrow, has raised over a million dollars, all of it from small donors.  While using this money for satirical campaign ads, Colbert has drawn attention to illogical FEC rules regarding Super PACs.  The staff of his show on Comedy Central, The Colbert Report, was the very same as the staff which produced television ads calling for a Colbert presidency; coordination between candidates and Super PACs is explicitly forbidden, but Colbert’s method was both legal and widely used.  In addition to explaining the details of campaign finance to his young audience demographic, Colbert has attracted incredible attention from the media at large.